Identify Project Drivers

Online projects are still very often process-, technology- and it-driven. No wonder: everything is new and exciting, still, new technologies emerging at least every half year. Compared to this dynamic environment, the business perspective is boring: it' still abou selling, publishing, informing - the targets remain the same they have always been for a brick and mortart company. Opposed to both these perspective, i like the approach you tend to incorporate when you deal a lot with design and usability-issues: don't care about processes and business targets either, but just focus on the user experience:

• Tell the user a story, give him a reason to be on your pages.
• Imagine (or better research) what the users want to do in order to live this story.
• Make sure the story fits to your business targets.
• Design processes that satisfy your and your users' needs.
• Design a system that supports these processes.

Sacrifying the user experience to the beauty of an architecture diagram or the simplicity of a process is a bad habit. Maybe it will make your system run smoothly and save some work for the 5 or 10 people who are maintaining it. But did you ever compare that to then pain of several dozens of business users or the frustration of several thousand end users?I like the user experience driven approach to projects, but be warned: it will make you look stupid in the beginning when you are starting your discussion with IT.